Budget time at an enterprise brings to light every dollar invested in marketing.  Operations, staff, advertising spend, agencies, and what I want to address in this little article…Third-party marketing services.  You know who you are [...]

We understand you accidentally clicked the Ad.  Your curiosity completely took over and you filled out like 5 pages of information.  I know your address, date of birth, and that you have a German Shepherd [...]

Over a decade ago I had a roommate that used to tell me, “The sky is not the limit.”  Every time I spoke about my dreams, goals, and what I wanted to achieve he would [...]

I know you have an elevator pitch that your team chants in unison while holding hands in a big circle before you hit the phones and shoot out your bone-chilling cold, generic ass email solicitations. [...]

We engage in process every single day. There is a method and order to the simplest daily tasks. Grab my toothbrush, grab the toothpaste, pop open the lid, squeeze the paste, apply the toothpaste to the toothbrush, [...]

A plan, even an objective, doesn’t mean you have a strategy in place. I have seen decisions about employees, software, process, product, marketing campaigns, and company launches spun up on sticky notes.  We’re inspired by [...]